Building a Strong Brand by David Aaker – Strategies for Creating Lasting Brand Value

“Building a Strong Brand” by David Aaker is a business and marketing book that provides insights on developing, managing, and sustaining a successful brand. Perfect for entrepreneurs, marketers, and business students.

The book explores brand identity, brand equity, and strategic positioning, offering practical frameworks to help organizations create lasting impact in competitive markets. Aaker combines theory with actionable examples.

Filled with case studies, exercises, and marketing strategies, “Building a Strong Brand” empowers readers to enhance brand value, build customer loyalty, and drive business growth. Ideal for professionals and students in marketing or business.

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Key Details:

• Author: David Aaker
• Language: English
• Format: Paperback
• Pages: Approx. 320
• Genre: Business, Marketing
• Ideal For: Entrepreneurs, marketers, and business students

Get your copy of Building a Strong Brand from GetBooksHome.com today. Limited stock—strengthen your brand now!