Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a groundbreaking business book that challenges everything you thought you knew about competing in the marketplace. Instead of battling rivals in a saturated “red ocean” of competition, this global bestseller shows you how to create your own “blue ocean” of untapped market space and make the competition irrelevant.

Backed by over a decade of research and real-world case studies—from Cirque du Soleil to Apple—this book provides a systematic approach to value innovation and strategic thinking. It’s not just about winning battles—it’s about changing the game entirely.

Every order from Get Books Home includes a free bookmark with your book.

Key Highlights:

• Authors: W. Chan Kim & Renée Mauborgne

• Language: English

• Format: Paperback

• Pages: ~320

• Genres: Business Strategy, Innovation, Management

• Perfect For: Business leaders, entrepreneurs, strategists, and anyone looking to break out of competitive market traps