The Lean Startup by Eric Ries is a revolutionary guide for entrepreneurs, startups, and business leaders who want to build successful, sustainable businesses in a fast-changing world.
Ries introduces the concept of “validated learning”, encouraging startups to test their ideas early, measure what matters, and pivot when necessary. Instead of wasting time creating the perfect product, The Lean Startup shows how to innovate quickly, adapt continuously, and build a product that customers truly want.
Packed with real-life examples from startups to large companies, this book is a practical framework for launching new products, managing uncertainty, and achieving long-term growth.
Whether you’re starting your first venture or driving innovation in a corporate environment, this is a must-read playbook for modern business.
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Key Highlights:
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Author: Eric Ries
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Language: English
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Format: Paperback
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Pages: ~336
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Genres: Business, Startups, Entrepreneurship, Innovation
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Perfect For: Startup founders, business professionals, product managers, and innovators